Surreal cereals. what are the reviews saying? overview breakdown

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Highlights from Food Blogs & Review Sites

Final Take / Conclusion

MyVeganHamper
  • Praises Surreal Cereal as deliciously sweet despite having zero sugar, and some notably comparing it favourably to Cinnamon Grahams or Coco Puffs.
  • Highlights include high protein, low carbs, gluten-free, keto‑friendly profile.
  • Drawbacks: small 240 g box, and a mildly artificial sweetness in the aftertaste.
  • Awarded 5 stars overall.
Gymfluencers
  • Frames it as filling a gap: protein-rich, sugar‑free, low‑carb cereal alternative.
  • Nutritional comparison vs classic cereal: up to 13 g protein vs ~1.6 g; 0 g sugar vs ~6 g; much fewer net carbs.
  • Flavour ratings:
    • Cocoa ~9.5/10 (very close to “real” chocolate cereal)
    • Frosted ~8/10
    • Cinnamon & Peanut Butter ~7.5/10
  • Packaging is praised as visually appealing; subscribe‑and‑save options add convenience.
G&J The Edit
  • Tests Cocoa, Frosted, and Cinnamon — finding them nostalgic, flavourful, and nutritionally strong, boasting ~12–13 g protein with 0 g sugar.
  • Additional flavours like Cookies & Cream and Peanut Butter also noted.
  • Firm on its branding: childhood cereal taste with “grown‑up health credentials.”
33rd Square
  • Deep dive praising taste, texture, and clean plant‑based ingredients (pea protein, erythritol).
  • Compared against Magic Spoon: similar macros but Surreal noted for preserving crunch even in milk.
  • Caveat: consuming more than ~2‑3 servings at once may lead to digestive discomfort (gas, bloating, diarrhea) due to erythritol and certain oligosaccharides.
  • Pricing is high (~£30–35 per 4‑box case), but seen as defensible due to high‑quality ingredients.

🧾 Customer Feedback: Trustpilot & Thingtesting

Trustpilot (eatsurreal.co.uk) – July 2025
  • Some report very positive experiences: tasty, gluten‑free, high‑protein, and fast delivery.
  • Others criticize certain flavours (notably Cinnamon) as “way too sweet” or artificial.
  • Surreal’s customer service is frequently praised for being responsive and proactive—mentioning plans to launch less‑sweet options.
Thingtesting
  • Rated around 4.3/5 stars overall (as of mid‑2023). Reviewers highlight really good protein‑to‑calorie ratio and clean ingredient profile, especially beneficial for people managing gluten or lactose intolerance.
  • But many left negative reviews citing:
    • Unpleasant artificial sweetness,
    • Poor texture and blandness, and
    • Digestive side effects due to sugar alcohols (ISOs, erythritol).
  • Some noted variety pack disappointment: “tired of cinnamon flavour halfway through.”

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